Visit Dubai Shopping Festival (DSF) is an annual month-long event organized by the Dubai Festival & Retail Establishment (DFRE), part of Dubai’s tourism department. Shops offer discounts on their merchandise during the festival, daily car raffles and prize drawings are held to win items like gold and cars, and a fireworks display is available. There are also a number of family activities and live shows in Dubai.
The Festival started on February 16, 1996, for the first time, and it took a total of 45 days before the start. Sheik Mohammad Bin Rashid Al Maktoum first created the idea for the festival 2019 is the 24th anniversary of its service. The 24th edition of the 2018-2019 Dubai Shopping Festival will take place over five weeks, which represents the festival’s longest period of time so far. The slogan for the Dubai Shopping Festival is “One World, One Family, and One Festival.”
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Visit Dubai Shopping Festival- Economic Growth:
Originally built to stimulate growth in the retail industry in Dubai, United Arab Emirates, the festival was later marketed as a tourist attraction. In 1996, the first Dubai Shopping Festival attracted over one and a half million people who spent more than $500 million during the one-month event. The festival industry has played a major role in the economy of Dubai, helping to boost tourism and the retail market. More than 700 brand names and 3000 stores will participate in the most recent festival from 2018-2019.
During this Festival, several world records were set. The festival included the longest gold chain and sofa in the world in 1999, as well as the biggest chair, stationary bicycle, and mattress. In 2001, the festival showed the largest incense burner, shopping bag, and bowl of biryani.